Arts & Culture

Buy-In: Saving Your Good Idea from Getting Shot Down

1 min read

Harvard Business Press, October 2010 By John P. Kotter and Lorne Whitehead

Understanding attack strategies and how to prepare for them will help get your idea off the ground, according to this book by John P. Kotter, Konosuke Matsushita Professor of Leadership Emeritus, and co-author Lorne Whitehead.