Harvard Business School (HBS) is pleased to announce the launch of a new online series, “Cold Call”, which takes the School’s legendary case method and distills it into podcast form.

Twice monthly, host and Chief Marketing and Communications Officer Brian Kenny invites an HBS professor to take listeners behind the scenes of a case he or she has written, probing what inspired the case, exploring how it relates to management practice, and delving into interesting anecdotes that come from researching the case and teaching it in the classroom.

“Cold Call” will feature a wide variety of cases covering world-class brands, innovative start-ups, social enterprises, and even entire nations. The series kicked off the week of Sept. 9 — Fashion Week in New York City — with a case on fashion mogul Stella McCartney and how she built a global brand that represents both luxury and sustainability.

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