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Initial public offering

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"Many venture-backed companies, and obviously Twitter is no exception, don’t adhere to the traditional metrics that you’d look at," explained HBS Professor Josh Lerner in assessing Twitter's IPO plans. "Many of these companies may have revenues, but they don’t have profitability. As a result, you have to look toward the future and say: 'What’s the ultimate prospect for making money here, and how plausible is the business model?' "

#Twitterforsale

Social media giant will soon learn how much the stock market values the economy of 140 characters

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