Hammer markets his brand

There was nothing nostalgic about MC Hammer’s appearance yesterday before 100 entrepreneurs and marketing professionals who gathered at the Harvard Faculty Club in Cambridge for the Gravity Summit conference on social media marketing.

For many in the audience, Hammer, the energetic dancer and rapper whose music career peaked in the early 1990s, is more about the present than ever. With more than 1.3 million followers on Twitter, the California entertainer has been keeping a large audience up to date with the smallest details of his life, in increments of 140 characters or less…

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