A 15-month study of 21,860 patients and 110 primary care physicians at 11 Harvard Vanguard health centers found that patients who received mailed reminders that they were due for colorectal cancer screenings were more likely to schedule screenings than those who didn’t.
Forty-four percent of patients who received a reminder in the mail got screened, versus 38 percent who did not — a 16 percent relative increase in screening rate.
In an interesting twist to the findings, electronic reminders to physicians during office visits indicating that these same patients were due for screenings yielded no significant increase.
“We had a large group of people who needed to be screened for a very important condition. If we provided them with basic information about colon cancer and their need for screening, this approach was more effective than simply leaving it all up to the doctor,” says John Ayanian, Harvard Medical School professor of medicine and health care policy.
These findings are published in the Feb. 23 issue of Archives of Internal Medicine.
For this study, Ayanian, who is also a professor of health policy and management at the Harvard School of Public Health, and Thomas Sequist, assistant professor of medicine and of health care policy at Harvard Medical School and Brigham and Women’s Hospital, looked at a group of patients age 50 to 80. Using data generated by an electronic health record, they were able to isolate a large group who were overdue for colorectal cancer screening.
One group of patients was randomly chosen to receive in the mail a personalized letter indicating their history of colon cancer screening exams, education literature on colon cancer, plus a fecal occult blood test kit and instructions for scheduling either a sigmoidoscopy or colonoscopy.
The remaining patients received their usual care without this extra information. Not only did 44 percent of the first group get screened, but the effect increased with age; the older, the more compliant. In fact, for patients between 70 and 80 years old, screening rates increased from 37 percent to 47 percent among those who received mailed reminders to be screened — a 27 percent relative increase.
Some physicians were also chosen at random to receive electronic reminders during office visits indicating that their patients were overdue for screening. The fact that up to one-third of the patients did not visit their physician during this 15-month period may very well have contributed to the overall negligible results (42 percent versus 40 percent).
Still, the effectiveness of such reminders increased with patients who visited their doctor three or more times during the study period. Among these patients with frequent visits, nearly 60 percent of those whose physicians received reminders were screened, compared with 52 percent of patients whose doctors did not receive reminders.
“Getting something in the mail might seem low tech, but it was only possible because in these health centers electronic medical records already existed,” says Sequist.
“People speak of primary care being in crisis and that there’s too much for physicians to get done in a regular workday. But here we see that patients can take a more active role in their health care. We often don’t give enough credit to patients for their ability to own their health care. But here’s some evidence that patients can better manage their health care if we arm them with the right information.”
The authors comment at the end of the paper, “Our findings underscore that informed patients can play an active role in completing effective preventive services.”
This research was funded by the National Cancer Institute.