Tag: Google search
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Science & Tech
Teaching algorithms about skin tones
Google adopts sociologist’s skin-tone scale, which aims to promote inclusion, diversity, help fix problems in facial recognition, other technologies.
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Science & Tech
Seeking fairness in ads
Latanya Sweeney, Harvard professor of government and technology in residence, wants to add a new factor to the weighting Google uses when delivering online ads, one that measures bias. In a new paper, she describes how such a calculation could be built into the ad-delivery algorithm Google uses.