Harvard Business School has named Jodi Gernon (MBA ’91) as the new director of its Rock Center for Entrepreneurship.

Gernon assumes her leadership role at the center after more than 25 years of marketing and leadership experience and expertise in areas such as consumer healthcare, e-commerce, and mobile. She has been involved with a number of successful startups, including Physicians Online and Mediconsult.com (both sold to WebMD), Mothernature.com (which had its initial public offering in 1999), and Revenio (which was sold to Vignette, a web content management company). She has also worked with multinationals like PepsiCo, GE, and CR Bard.

“We are all excited to have the opportunity to engage Jodi’s commitment to entrepreneurship and innovation, along with the strategic and operational skills she will bring to the Rock Center,” said Laura Moon, managing director of Harvard Business School’s portfolio of interdepartmental Initiatives.

“The Rock Center is a focal point of all things entrepreneurial at Harvard Business School,” added Tom Eisenmann, the School’s Howard H. Stevenson Professor of Business Administration and faculty co-chair of the center. “It adds extraordinary value to the experience of the large number of Harvard MBA candidates and alumni who want to pursue new opportunities and launch new ventures. My faculty colleagues and I are delighted to welcome Jodi back to HBS to help with this effort.”

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