Harvard Gazette uses QR codes as gateway to mobile web portals

As the capacity of mobile devices to provide more services grows, the Harvard Gazette is moving to provide the best possible experience for those on the go who are looking to dive into Gazette content.

In line with that goal, the publication has redesigned its mobile version of the Gazette Online, providing QR codes in the most recent print issues of the paper. The QR links, two-dimensional bar codes that provide content-rich information and real world hyperlinks, recently have picked up traction around the world — from business cards to building advertisements.

All it requires to scan the codes is an Internet-connected phone with a camera and QR scanning software, which is easily downloaded. After paging through the print Gazette, readers are encouraged to pull out their smart phones and take a spin through related online stories.