Tag: Marketing
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Nation & World
Those breezy TV drug ads? Take ’em with a grain of salt
A new study shows that advertising may not work so well at promoting treatments that are significantly better than other options.
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Nation & World
The story of how you came to buy that car
HBS branding expert Jill Avery on the stories that marketers create to get today’s consumers to buy
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Nation & World
How to think like a gourmand
A new Harvard Business School paper says that the best way for food enthusiasts to perform like expert tasters isn’t by memorizing flavor profiles or logging more hours over the spit bucket. Instead, it involves letting go of buzzwords and making taste a visual experience.
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Nation & World
The business of being Beyoncé
A new Harvard Business School case study digs into the mystery and motives behind Beyoncé’s surprise 2013 album release.
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Nation & World
Where art and advertising collide
A new exhibition at Harvard Business School explores the intersection of fine photography with product marketing in the 1930s.