Tag: Jill Avery
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Nation & World
American economy on the bubble
As governors weigh when to allow businesses to reopen, Harvard faculty discuss which industries have been helped and hurt by the pandemic, and some of the hurdles surviving businesses will face to reverse their fortunes.
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Nation & World
The story of how you came to buy that car
HBS branding expert Jill Avery on the stories that marketers create to get today’s consumers to buy